The supply chains of today have multiple layers making them vulnerable to brand and product counterfeiting.
Each area in the distribution network, right from procuring raw materials to the supplying of product to the end consumer, is a potential point for
counterfeit products to enter the supply chain of companies. Transhipment points like warehouses and logistics service providers are particular targets of
counterfeit attacks, making it increasingly difficult to manage the flow of goods. This is the reason why effective brand protection begins with efficient supply chain management.